Casey Neistat was commissioned by Nike to make a film about what it means to Make It Count.
Instead of making the kind of corporate film Nike were probably expecting, Casey blew the money travelling around the world with his friend, Max, and filming their adventures – until the money ran out. It took 10 days!
The resulting film shows, very clearly, what it means – to Casey and Max – to Make It Count.
The question is – what does it mean to YOU?
What would YOU do, if you were asked to make a film about what it means to Make It Count?
Then I challenge you to do it!!
Watch Casey’s film here, and then leave a comment to let me know what amazing thing YOU would like to do in the next 10 days, to show what it meanhs to Make It Count!!