2012 Manifesto

2011 was a momentous year for me, in many ways. One thing I realised was that I have, in the past, tried to model myself too closely on other people, instead of standing tall and saying “This is who I am, and this is what I believe in – if you’d like me to work with you, then I would love to be part of your journey”.

All that is about to change!

There are people who say “life is hard”, and there are also people who say “business is hard”. I think they’re wrong. I think that life is basically very simple. We are the ones who make it hard for ourselves. And the same goes for business, too. I certainly know that I’ve made my business much harder than it needed to be over recent years.

I now want my life, and my business, to be full of joy and inspiration. I don’t have expensive tastes – I’m quite happy to sit for hours in a cafe, or on the beach (in the sunshine!), watching the world go by. And I’ve realised that I haven’t been doing enough of that lately.

New Year

People say, if you want to succeed in business, you need to spend time with those who are vastly more successful than yourself. Sure, I’d love to hang out with the likes of Richard Branson, but I’m not ready for that yet. Instead, I’m going to spend more time with people who are enjoying their life and their business – and I know that my life and my business will also bloom as a result of that.

The key for me, this year, will be to keep things simple. I’ll still recommend resources from other people who I believe have something interesting or useful to offer – but only if I feel that they are good role models, enjoying their success rather than being a slave to it.

I seem to have gone full circle – I started off, some time ago, talking about Creating an Inspired Life. Then my focus turned to business. Now I’m putting Life first again, in the belief that, when you create a life that inspires you, and fills you with joy, people are automatically attracted to you.

And if they aren’t – at least you’ll have created an Inspired Life!!


If you’d like to take time in January to work out what you want your life to be like in 2012, call me on +44 (0)845 838 7906 or send me an enquiry via the contact form

Posted in Choices, Happiness, New Year Resolutions, Success | 2 Comments

Season’s Greetings

Season's GreetingsWishing you a Wonderful Christmas, and a Happy, Healthy and Prosperous New Year!

I spotted these Santas last weekend when I was in Trafalgar Square, London. There was an avalanche of Santas wandering around, handing out sweets and generally having fun. I found out later that they were part of Santacon, and that they meet in London every year.

Maybe next year I’ll get out my Elf suit and join them!!

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Zero Moment of Truth – Social Media Marketing

Zero Moment of TruthOK, I can hear you saying – what’s a “Zero Moment of Truth when it’s at home?” And not without reason. That’s what I thought! So let me explain…

There used to be only two “Moments of Truth” which followed an initial buying decision. The First Moment of Truth was when you were in a shop, looking at a group of similar products and deciding which one to buy. The Second Moment of Truth was when you got the product home and decided whether or not you liked it.

Google has recently been doing extensive research and has come to the conclusion that there is now a third Moment of Truth – the Zero Moment of Truth – which occurs even before you get to the shop, on-line or off-line. It’s when you start researching the product, looking for reviews and product information, perhaps prompted by an advert you saw on TV.

Although people have always told their friends what they think of a certain product, in this age of Social Media Marketing it’s so much easier for your customers to tell the whole world what they think. And their review could be positive or negative. Either way, it’s an opportunity for you to connect with that individual, if they’re reviewing one of your products or services.

For example, if someone is saying: “Love your stuff, but I’d really like the same thing in green” – and if it’s not just one individual but a whole host of people who say that – you know it’s worth your while producing the same thing in green. It’s like customer-led marketing.

If someone writes a bad review of your product or service, it gets it out in the open – you can bet, if one person writes a bad review, that there will be several others who think the same thing but are reluctant to say so. This gives you an opportunity to put the record straight – to apologise, if necessary, and/or to clarify a misunderstanding.

Word of Mouth (WOM) referrals have always been an important part of any business marketing. Now, social media and referral websites are providing an online version of WOM, which potential customers are referring to at the Zero Moment of Truth.

If you pay attention to the Zero Moment of Truth for your own products and services, it could give you a competitive advantage, as most people aren’t aware of it yet. To help you, Google has produced an e-book and video series, asking the question: “Are You Winning The Zero Moment Of Truth?”
http://www.zeromomentoftruth.com/

Posted in Marketing tips | Tagged buying decision, marketing, social media, social media marketing, Zero Moment of Truth | Leave a comment

How to Fill your Pipeline – Build your List!

build your client listThere is a saying in internet marketing circles, that “the money is in the list”. Building a list of prospective clients is therefore one of the most important tasks for any business, because the more people you are connected to the more likely you are to make a sale or two!

But really, the money isn’t just in the list – building a list of people who you either don’t keep in contact with, or have no real relationship with, is a waste of time. The money is actually in building relationships with the people on your list. That’s why it’s so important to share useful information with your list, building relationships based on mutual respect and trust. (Read my earlier article on Building Relationships with E-mail Newsletters)

However, if you have only a small client list, building relationships that will lead to enough sales to keep your business afloat, isn’t easy – it’s better to have a bigger list. So how do you go about building a list of prospective clients?

There are several ways you could approach list building, for example:

  • Providing a free report that people can download from your website
  • Presenting a topic at a live event, and getting people to sign up for your newsletter
  • Offering a free “taster” session to show people how you work
  • Setting up a Facebook page with a free offer
  • Using Twitter to lead people to your website
  • Delivering free teleseminars or webinars on your favourite topic
  • Swapping business cards at networking events
  • Running a telesummit – a virtual event where several speakers talk about a topic
  • Setting up Joint Venture Partnerships with complementary – and competing! – businesses
  • Offering free Q&A calls, website audits, or other reviews to a targeted group

One thing you must bear in mind though, when you’re list building, is to always make it clear to people that you will be sending newsletters or other e-mails to them, once you have their e-mail address, and that you won’t pass on their contact details to anyone else. Otherwise, you could be accused of spam! :-(


Build Your List Bootcamp

If you want to know more about list building, my friend and colleague Nicola Bird has put together a fabulous FREE Build Your List Bootcamp with 14 great business coaches, each talking about one aspect of list building. The teleclasses take place between Monday 5th December and Friday 9th December 2011. I know I’m going to be glued to my telephone for the whole week!!

Sign up for the Build Your List Bootcamp now!

Posted in Marketing tips | Tagged build a list, building relationships, fill your pipeline, list building | Leave a comment

Inspirational Video – The Don’t Quit Poem

“Success is Failure turned inside out”

Another inspirational video to spur you on to greater heights! I think it’s true – I’ve heard it said so many times – that to be successful, you simply need to keep going when the going gets tough. Ride out the “breakdown before the breakthrough”.

I hope this poem will encourage you to do just that. Here’s to your success!

Posted in Inspiration, Success | Leave a comment